메뉴 건너뛰기




Volumn 26, Issue 2, 2007, Pages 247-276

An empirical examination of public attitudes towards advertising in a transitional economy

Author keywords

[No Author keywords available]

Indexed keywords


EID: 38949107927     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/10803548.2007.11073009     Document Type: Article
Times cited : (17)

References (85)
  • 2
    • 41649112685 scopus 로고
    • Structural equation modelling in practice: A review and recommended two-step approach
    • Anderson, J. & Gerbing, D. (1988) Structural equation modelling in practice: a review and recommended two-step approach. Psychological Bulletin, 103, pp. 411-423.
    • (1988) Psychological Bulletin , vol.103 , pp. 411-423
    • Anderson, J.1    Gerbing, D.2
  • 3
    • 84952207086 scopus 로고
    • Testing the cross-national applicability of US and Russian advertising belief and attitudes measures
    • Andrews, J.C., Durvasula, S. & Netemeyer, R.G. (1994) Testing the cross-national applicability of US and Russian advertising belief and attitudes measures. Journal of Advertising, 23, pp. 71-82.
    • (1994) Journal of Advertising , vol.23 , pp. 71-82
    • Andrews, J.C.1    Durvasula, S.2    Netemeyer, R.G.3
  • 4
    • 21344471401 scopus 로고    scopus 로고
    • Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers
    • Ashill, N.J. & Yavas, U. (2005) Dimensions of advertising attitudes: congruence between Turkish and New Zealand consumers. Marketing Intelligence and Planning, 23, pp. 340-349.
    • (2005) Marketing Intelligence and Planning , vol.23 , pp. 340-349
    • Ashill, N.J.1    Yavas, U.2
  • 6
    • 84936824236 scopus 로고
    • Assessing construct validity in organizational research
    • Bagozzi, R., Yi, Y. & Phillips, L. (1991) Assessing construct validity in organizational research. Administrative Science Quarterly, 36, pp. 421-458.
    • (1991) Administrative Science Quarterly , vol.36 , pp. 421-458
    • Bagozzi, R.1    Yi, Y.2    Phillips, L.3
  • 7
    • 0003863517 scopus 로고
    • Boston: Harvard University, Graduate School of Business Administration Division of Research
    • Bauer, R.A. & Greyser, S.A. (1968) Advertising in America: The Consumer View. Boston: Harvard University, Graduate School of Business Administration Division of Research.
    • (1968) Advertising in America: The Consumer View
    • Bauer, R.A.1    Greyser, S.A.2
  • 8
    • 0025397298 scopus 로고
    • Comparative fit indices in structural models
    • Bentler, P.M. (1990) Comparative fit indices in structural models. Psychological Bulletin, 107, pp. 238-246.
    • (1990) Psychological Bulletin , vol.107 , pp. 238-246
    • Bentler, P.M.1
  • 10
    • 0346092901 scopus 로고
    • The 70% majority: Enduring consumer beliefs about advertising
    • Calfee, J.E. & Ringold, D.J. (1994) The 70% majority: enduring consumer beliefs about advertising. Journal of Public Policy & Marketing, 13, pp. 228-238.
    • (1994) Journal of Public Policy & Marketing , vol.13 , pp. 228-238
    • Calfee, J.E.1    Ringold, D.J.2
  • 11
    • 0002191930 scopus 로고    scopus 로고
    • Methodological issues in empirical cross-cultural research: A survey of the management literature and a framework
    • Cavusgil, S.T & Das, A. (1997) Methodological issues in empirical cross-cultural research: a survey of the management literature and a framework. Management International Review, 37, pp. 71-96.
    • (1997) Management International Review , vol.37 , pp. 71-96
    • Cavusgil, S.T.1    Das, A.2
  • 12
    • 0642295325 scopus 로고
    • Advertising in the eastern bloc: Current practices and anticipated avenues of development
    • Church, N. (1992) Advertising in the eastern bloc: current practices and anticipated avenues of development. Journal of Global Marketing, 5, pp. 109-129.
    • (1992) Journal of Global Marketing , vol.5 , pp. 109-129
    • Church, N.1
  • 13
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • Churchill, G. (1979) A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, pp. 64-73.
    • (1979) Journal of Marketing Research , vol.16 , pp. 64-73
    • Churchill, G.1
  • 14
    • 0242676821 scopus 로고    scopus 로고
    • Rethinking the origins of involvement and brand commitment: Insights from post socialist central Europe
    • Coulter, R.A., Price, L.L. & Feick, L. (2003) Rethinking the origins of involvement and brand commitment: insights from post socialist central Europe. Journal of Consumer Research, 30, pp. 151-169.
    • (2003) Journal of Consumer Research , vol.30 , pp. 151-169
    • Coulter, R.A.1    Price, L.L.2    Feick, L.3
  • 15
    • 0040374606 scopus 로고    scopus 로고
    • Interpreting consumer perceptions of advertising: An application of the Zaltman metaphor elicitation technique
    • Winter, pp
    • Coulter, R.A., Zaltman, G. & Coulter, K.S. (2001) Interpreting consumer perceptions of advertising: an application of the Zaltman metaphor elicitation technique. Journal of Advertising, 30 (Winter), pp. 1-22.
    • (2001) Journal of Advertising , vol.30 , pp. 1-22
    • Coulter, R.A.1    Zaltman, G.2    Coulter, K.S.3
  • 19
    • 84986019120 scopus 로고    scopus 로고
    • Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
    • De Pelsmacker, P. & Geuens, M. (1998) Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland. International Marketing Review, 15, pp. 277-290.
    • (1998) International Marketing Review , vol.15 , pp. 277-290
    • De Pelsmacker, P.1    Geuens, M.2
  • 21
    • 21144460839 scopus 로고
    • Assessing the cross-national applicability of consumer behaviour models: A model of attitudes towards advertising in general
    • Durvasula, S., Andrews, J.C., Lysonski, S. & Netemeyer, R. (1993) Assessing the cross-national applicability of consumer behaviour models: a model of attitudes towards advertising in general. Journal of Consumer Research, 19, pp. 626-636.
    • (1993) Journal of Consumer Research , vol.19 , pp. 626-636
    • Durvasula, S.1    Andrews, J.C.2    Lysonski, S.3    Netemeyer, R.4
  • 23
    • 33750700374 scopus 로고    scopus 로고
    • Eastern Europe
    • European Advertising & Media Forecast , February, 18, pp
    • European Advertising & Media Forecast (2004) Eastern Europe. European Advertising and Media Forecast, February, 18, pp. 26-28.
    • (2004) European Advertising and Media Forecast , pp. 26-28
  • 24
    • 0030188213 scopus 로고    scopus 로고
    • Skepticism about advertising: A comparison of East and West German consumers
    • Feick, L. & Gierl, H. (1996) Skepticism about advertising: a comparison of East and West German consumers. International Journal of Research in Marketing, 13, pp. 227-235.
    • (1996) International Journal of Research in Marketing , vol.13 , pp. 227-235
    • Feick, L.1    Gierl, H.2
  • 25
    • 0041551110 scopus 로고
    • Consumers in the transition to a market economy: Hungary 1989-1992
    • Feick, L.F, Coulter, R.H. & Price, L.L. (1995) Consumers in the transition to a market economy: Hungary 1989-1992. International Marketing Review, 12, pp. 18-34.
    • (1995) International Marketing Review , vol.12 , pp. 18-34
    • Feick, L.F.1    Coulter, R.H.2    Price, L.L.3
  • 26
    • 85036918197 scopus 로고    scopus 로고
    • Vienna: FESSEL-GfK Ltd unpublished report referred to with permission
    • FESSEL-GfK (1997) Socio-Styles. Vienna: FESSEL-GfK Ltd (unpublished report referred to with permission).
    • (1997) Socio-Styles
    • FESSEL-GfK1
  • 27
    • 0348044952 scopus 로고
    • Persuasion knowledge: Lay people's and researchers' beliefs about the psychology of advertising
    • Friestad, M. & Wright, P. (1994) Persuasion knowledge: lay people's and researchers' beliefs about the psychology of advertising. Journal of Consumer Research, 22, pp. 62-74.
    • (1994) Journal of Consumer Research , vol.22 , pp. 62-74
    • Friestad, M.1    Wright, P.2
  • 28
    • 0000633269 scopus 로고
    • Social comparison theory: Psychology from the lost and found
    • Goethals, G.R. (1986) Social comparison theory: psychology from the lost and found. Personality and Social Psychology Bulletin, 12, pp. 261-278.
    • (1986) Personality and Social Psychology Bulletin , vol.12 , pp. 261-278
    • Goethals, G.R.1
  • 30
  • 32
    • 0346899242 scopus 로고    scopus 로고
    • The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
    • Hardesty, D.M. & Bearden, W.O. (2004) The use of expert judges in scale development: implications for improving face validity of measures of unobservable constructs. Journal of Business Research, 57, pp. 98-107.
    • (2004) Journal of Business Research , vol.57 , pp. 98-107
    • Hardesty, D.M.1    Bearden, W.O.2
  • 33
    • 0002081767 scopus 로고
    • Advertising in Europe - attitudes towards advertising in certain key east and west European countries
    • March, pp
    • Heyder, H., Musiol, G.K. & Peters, K. (1992) Advertising in Europe - attitudes towards advertising in certain key east and west European countries. Marketing and Research Today, March, pp. 58-68.
    • (1992) Marketing and Research Today , pp. 58-68
    • Heyder, H.1    Musiol, G.K.2    Peters, K.3
  • 35
    • 38949113292 scopus 로고    scopus 로고
    • INS Institutul National de Statistica, Bucharest: INS
    • INS (Institutul National de Statistica) (2004) Anuarul Statistic al Romaniei. Bucharest: INS.
    • (2004) Anuarul Statistic al Romaniei
  • 36
    • 0242424963 scopus 로고    scopus 로고
    • A critical review of construct indicators and measurement model misspecification in marketing and consumer research
    • Jarvis, C.B., Mackenzie, S.B. & Podsakoff, P.M. (2003) A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30, pp. 199-218.
    • (2003) Journal of Consumer Research , vol.30 , pp. 199-218
    • Jarvis, C.B.1    Mackenzie, S.B.2    Podsakoff, P.M.3
  • 40
    • 0030159975 scopus 로고    scopus 로고
    • Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
    • Klenowsky, D.B., Benet, S.B. & Chadraba, P (1996) Assessing Czech consumers' reactions to western marketing practices: a conjoint approach. Journal of Business Research, 36, pp. 189-198.
    • (1996) Journal of Business Research , vol.36 , pp. 189-198
    • Klenowsky, D.B.1    Benet, S.B.2    Chadraba, P.3
  • 43
    • 0442282986 scopus 로고    scopus 로고
    • A cross-cultural analysis of television advertising in the UK and Czech Republic
    • Koudelova, R. & Whitelock, J. (2001) A cross-cultural analysis of television advertising in the UK and Czech Republic. International Marketing Review, 18, pp. 286-300.
    • (2001) International Marketing Review , vol.18 , pp. 286-300
    • Koudelova, R.1    Whitelock, J.2
  • 44
    • 0043054051 scopus 로고
    • Marketing in Romania: The challenges of transition from centrally planned economy to consumer oriented economy
    • Lascu, D., Manrai, L.A. & Manrai, A.K. (1993) Marketing in Romania: the challenges of transition from centrally planned economy to consumer oriented economy. European Journal of Marketing, 27, pp. 102-120.
    • (1993) European Journal of Marketing , vol.27 , pp. 102-120
    • Lascu, D.1    Manrai, L.A.2    Manrai, A.K.3
  • 46
    • 0042914902 scopus 로고    scopus 로고
    • The modified CETSCALE: Validity tests in the Czech Republic, Hungary and Poland
    • Lindquist, J., Vida, I., Plank, R. & Fairhurst, A. (2001) The modified CETSCALE: validity tests in the Czech Republic, Hungary and Poland. International Business Review, 10, pp. 505-516.
    • (2001) International Business Review , vol.10 , pp. 505-516
    • Lindquist, J.1    Vida, I.2    Plank, R.3    Fairhurst, A.4
  • 48
    • 33947686576 scopus 로고
    • Measurement and diagnosis of student attitudes toward a career in advertising
    • Lutz, R.J. (1975) Measurement and diagnosis of student attitudes toward a career in advertising. Journal of Advertising, 4, pp. 36-40.
    • (1975) Journal of Advertising , vol.4 , pp. 36-40
    • Lutz, R.J.1
  • 49
    • 0003056528 scopus 로고
    • Affective and cognitive antecedents of attitudes towards advertising: A conceptual framework
    • Alwitt, S. & Mitchell, A, eds, Hillsdale, NJ: Erlbaum
    • Lutz, R.J. (1985) Affective and cognitive antecedents of attitudes towards advertising: a conceptual framework, in Alwitt, S. & Mitchell, A. (eds) Psychological Processes and Advertising Effects: Theory, Research and Applications. Hillsdale, NJ: Erlbaum.
    • (1985) Psychological Processes and Advertising Effects: Theory, Research and Applications
    • Lutz, R.J.1
  • 50
    • 0002467211 scopus 로고
    • An empirical examination of attitudes toward the advertising in an advertising pre-test context
    • Mackenzie, S.B. & Lutz, R.J. (1989) An empirical examination of attitudes toward the advertising in an advertising pre-test context. Journal of Marketing, 53, pp. 48-65.
    • (1989) Journal of Marketing , vol.53 , pp. 48-65
    • Mackenzie, S.B.1    Lutz, R.J.2
  • 51
    • 0000380861 scopus 로고
    • The role of attitude toward the ad as a mediator of advertising effectiveness. A test of competing explanations
    • Mackenzie, S.B., Lutz, R.J. & Belch, G.E. (1986) The role of attitude toward the ad as a mediator of advertising effectiveness. A test of competing explanations. Journal of Marketing Research, 23, pp. 130-143.
    • (1986) Journal of Marketing Research , vol.23 , pp. 130-143
    • Mackenzie, S.B.1    Lutz, R.J.2    Belch, G.E.3
  • 52
    • 0041411710 scopus 로고    scopus 로고
    • Marketing opportunities and challenges in emerging markets in the new millennium: A conceptual framework and analysis
    • Manrai, L.A. & Manrai, A.K. (2001) Marketing opportunities and challenges in emerging markets in the new millennium: a conceptual framework and analysis. International Business Review, 10, pp. 493-504.
    • (2001) International Business Review , vol.10 , pp. 493-504
    • Manrai, L.A.1    Manrai, A.K.2
  • 53
    • 0001085562 scopus 로고    scopus 로고
    • How the fall of the Iron Curtain has affected consumers' perceptions of urban and rural quality of life in Romania
    • Manrai, L., Lascu, D.-N. & Manrai, A. (2000) How the fall of the Iron Curtain has affected consumers' perceptions of urban and rural quality of life in Romania. Journal of East-West Business, 5, pp. 145-172.
    • (2000) Journal of East-West Business , vol.5 , pp. 145-172
    • Manrai, L.1    Lascu, D.-N.2    Manrai, A.3
  • 54
    • 0036381176 scopus 로고    scopus 로고
    • Marketing implications of communist ideological legacy in culture in the context of central and eastern Europe: A comparison of Bulgaria, Romania, and Ukraine
    • Marinov, M.A., Marinova, S.T., Manrai, L.A. & Manrai, A.K. (2001) Marketing implications of communist ideological legacy in culture in the context of central and eastern Europe: a comparison of Bulgaria, Romania, and Ukraine. Journal of Euromarketing, 11, pp. 7-36.
    • (2001) Journal of Euromarketing , vol.11 , pp. 7-36
    • Marinov, M.A.1    Marinova, S.T.2    Manrai, L.A.3    Manrai, A.K.4
  • 56
    • 85036942748 scopus 로고    scopus 로고
    • Media Express , Bucharest: Media Express
    • Media Express (2004) Media Yearbook 2004. Bucharest: Media Express.
    • (2004) Media Yearbook 2004
  • 57
    • 0010593315 scopus 로고    scopus 로고
    • Advertising attitudes and advertising effectiveness
    • Mehta, A. (2000) Advertising attitudes and advertising effectiveness. Journal of Advertising Research, 40, pp. 67-72.
    • (2000) Journal of Advertising Research , vol.40 , pp. 67-72
    • Mehta, A.1
  • 59
    • 0002372454 scopus 로고
    • How advertising response modelling (ARM) can increase ad effectiveness
    • Mehta, B. (1994) How advertising response modelling (ARM) can increase ad effectiveness. Journal of Advertising Research, 34, pp. 35-53.
    • (1994) Journal of Advertising Research , vol.34 , pp. 35-53
    • Mehta, B.1
  • 61
    • 0001903232 scopus 로고
    • Public assessment of TV advertising: Faint praise or harsh criticism?
    • Mittal, B. (1994) Public assessment of TV advertising: faint praise or harsh criticism? Journal of Advertising Research, 40, pp. 35-53.
    • (1994) Journal of Advertising Research , vol.40 , pp. 35-53
    • Mittal, B.1
  • 62
    • 0001992795 scopus 로고
    • An investigation of factors underlying attitude-toward-advertising-in-general
    • Muehling, D.D. (1987) An investigation of factors underlying attitude-toward-advertising-in-general. Journal of Advertising, 16, pp. 32-40.
    • (1987) Journal of Advertising , vol.16 , pp. 32-40
    • Muehling, D.D.1
  • 63
    • 85036948807 scopus 로고    scopus 로고
    • Multichannel News International (2002) European databank. Multichannel News International, 8, January.
    • Multichannel News International (2002) European databank. Multichannel News International, 8, January.
  • 66
    • 33645160421 scopus 로고    scopus 로고
    • The [re]-emergence of family business in the transforming Soviet bloc: Family contributions to entrepreneurship development in Romania. Family business review
    • Pistrui, D., Welsch, H.P. & Roberts, J.S. (1997) The [re]-emergence of family business in the transforming Soviet bloc: family contributions to entrepreneurship development in Romania. Family business review. Journal of the Family Firm Institute, 10, pp. 221-237.
    • (1997) Journal of the Family Firm Institute , vol.10 , pp. 221-237
    • Pistrui, D.1    Welsch, H.P.2    Roberts, J.S.3
  • 67
    • 21144465681 scopus 로고
    • Here's the beef: Factors, determinants, and segments in consumer criticism of advertising
    • Pollay, R.B. & Mittal, B. (1993) Here's the beef: factors, determinants, and segments in consumer criticism of advertising. Journal of Marketing, 57, pp. 99-114.
    • (1993) Journal of Marketing , vol.57 , pp. 99-114
    • Pollay, R.B.1    Mittal, B.2
  • 68
    • 0001793335 scopus 로고
    • The distorted mirror: Reflections on the unintended consequences of advertising
    • Pollay, R.W. (1986) The distorted mirror: reflections on the unintended consequences of advertising. Journal of Marketing, 50, pp. 18-36.
    • (1986) Journal of Marketing , vol.50 , pp. 18-36
    • Pollay, R.W.1
  • 69
    • 0001906254 scopus 로고
    • Attitudes of Czech managers toward markets and marketing
    • Pribova, M. & Savitt, R. (1995) Attitudes of Czech managers toward markets and marketing. International Marketing Review, 12, pp. 60-72.
    • (1995) International Marketing Review , vol.12 , pp. 60-72
    • Pribova, M.1    Savitt, R.2
  • 70
    • 0001781247 scopus 로고
    • Social comparison and the idealised images of advertising
    • Richins, M. (1991) Social comparison and the idealised images of advertising. Journal of Consumer Research, 18, pp. 71-83.
    • (1991) Journal of Consumer Research , vol.18 , pp. 71-83
    • Richins, M.1
  • 71
    • 0007211967 scopus 로고
    • Student attitudes towards advertising: Institution vs instrument
    • Sandage, C.H. & Leckenby, J. (1980) Student attitudes towards advertising: institution vs instrument. Journal of Advertising, 9, pp. 29-32.
    • (1980) Journal of Advertising , vol.9 , pp. 29-32
    • Sandage, C.H.1    Leckenby, J.2
  • 73
    • 33747271626 scopus 로고
    • How Latin American students perceive American advertising
    • Summer, pp
    • Santos, R. da C. (1976) How Latin American students perceive American advertising. Journal of Advertising, 5 (Summer), pp. 35-39.
    • (1976) Journal of Advertising , vol.5 , pp. 35-39
    • Santos, R.1    da, C.2
  • 74
    • 3543060089 scopus 로고
    • Consumer perceptions of advertising as misleading
    • Schutz, H.G. & Casey, M. (1981) Consumer perceptions of advertising as misleading. Journal of Consumer Affairs, 15, pp. 340-357.
    • (1981) Journal of Consumer Affairs , vol.15 , pp. 340-357
    • Schutz, H.G.1    Casey, M.2
  • 75
    • 0002344451 scopus 로고    scopus 로고
    • Public attitudes towards advertising; more favourable than you might think
    • Shavitt, S., Lowery, P. & Haefner, J. (1998) Public attitudes towards advertising; more favourable than you might think. Journal of Advertising Research, 38, pp. 7-22.
    • (1998) Journal of Advertising Research , vol.38 , pp. 7-22
    • Shavitt, S.1    Lowery, P.2    Haefner, J.3
  • 78
    • 0033476852 scopus 로고    scopus 로고
    • How advertising works: What do we really know?
    • Vakratsas, D. & Ambler, T. (1999) How advertising works: what do we really know? Journal of Management, 63, pp. 26-43.
    • (1999) Journal of Management , vol.63 , pp. 26-43
    • Vakratsas, D.1    Ambler, T.2
  • 79
    • 10844236214 scopus 로고    scopus 로고
    • The information content of magazine advertising in market and transition economies
    • Van Harpen, E., Pieters, R., Fidrmucova, J. & Roosenboom, P. (2000) The information content of magazine advertising in market and transition economies. Journal of Consumer Affairs, 23, pp. 257-283.
    • (2000) Journal of Consumer Affairs , vol.23 , pp. 257-283
    • Van Harpen, E.1    Pieters, R.2    Fidrmucova, J.3    Roosenboom, P.4
  • 81
    • 84937304059 scopus 로고
    • Western concepts, Russian perspectives: Meaning of advertising in the former Soviet Union
    • Wells, L.G. (1994) Western concepts, Russian perspectives: meaning of advertising in the former Soviet Union. Journal of Advertising, 23, pp. 84-94.
    • (1994) Journal of Advertising , vol.23 , pp. 84-94
    • Wells, L.G.1
  • 82
    • 2442468976 scopus 로고    scopus 로고
    • A new world order: The role of advertising in Russia and the NIS
    • Wells, L.G. (1997) A new world order: the role of advertising in Russia and the NIS. International Journal of Advertising, 16, pp. 104-117.
    • (1997) International Journal of Advertising , vol.16 , pp. 104-117
    • Wells, L.G.1
  • 84
    • 0011200215 scopus 로고    scopus 로고
    • Advertising adoption in a developing market economy: The case of Poland
    • West, D.C. & Paliwoda, S.J. (1996) Advertising adoption in a developing market economy: the case of Poland. International Marketing Review, 13, pp. 82-101.
    • (1996) International Marketing Review , vol.13 , pp. 82-101
    • West, D.C.1    Paliwoda, S.J.2
  • 85
    • 0345754504 scopus 로고    scopus 로고
    • Taiwanese students' attitudes toward and beliefs about advertising
    • Yang, C.C. (2000) Taiwanese students' attitudes toward and beliefs about advertising. Journal of Marketing Communications, 6, pp. 171-183.
    • (2000) Journal of Marketing Communications , vol.6 , pp. 171-183
    • Yang, C.C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.