Utilitarian and hedonic perceptions of short message service mobile marketing

International Journal of Mobile Communications

Volumn 11, Issue 6, 2013, Pages 597-616

  Lee, Hyun Hwa ^a   Hill, Jessica T ^b  

^a Inha University   (South Korea)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Controllability; Hedonic perception; Message type; Mobile communication; Mobile marketing; Service dominant logic; Short message service; Situational involvement; Sms; Utilitarian perception

Indexed keywords

MESSAGE TYPES; MOBILE COMMUNICATIONS; MOBILE MARKETING; SERVICE-DOMINANT LOGIC; SHORT MESSAGE SERVICES; SITUATIONAL INVOLVEMENT; SMS;

COMMERCE;

CONTROLLABILITY;

EID: 84889642204     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2013.057817     Document Type: Review

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