Factors influencing mobile advertising avoidance

International Journal of Mobile Communications

Volumn 11, Issue 2, 2013, Pages 123-139

  Rau, Pei Luen Patrick ^a   Liao, Qingzi ^a   Chen, Cuiling ^a  

^a TSINGHUA UNIVERSITY   (China)

Author keywords

Dvertising avoidance; Mobile advertising; Mobile communication; Receiving context; Relevance

Indexed keywords

DVERTISING AVOIDANCE; MOBILE ADVERTISING; MOBILE COMMUNICATIONS; RECEIVING CONTEXT; RELEVANCE;

MOBILE TELECOMMUNICATION SYSTEMS;

MARKETING;

EID: 84875679239     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2013.052637     Document Type: Review

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