Consumer attitudes and interactive digital advertising

International Journal of Advertising

Volumn 28, Issue 3, 2009, Pages 501-525

  Cheng, Julian Ming Sung ^a   Blankson, Charles ^b   Wang, Edward Shih Tse ^c   Chen, Lily Shui Lien ^d  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^d HSING WU UNIVERSITY   (Taiwan)

Author keywords

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EID: 67651244265     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048709200710     Document Type: Article

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