Mobile ad intrusiveness - The effects of message type and situation

20th Bled eConference - eMergence: Merging and Emerging Technologies, Processes, and Institutions - Conference Proceedings

Volumn , Issue , 2007, Pages 758-775

  Wehmeyer, Kai ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Intrusiveness; Message type; Mobile advertising; Situation

Indexed keywords

REGRESSION ANALYSIS;

ANALYSIS OF COVARIANCES; DEPENDENT VARIABLES; INTRUSIVENESS; MESSAGE TYPES; MOBILE ADVERTISEMENT; MOBILE ADVERTISING; SITUATION; SITUATIONAL CONTEXT;

MARKETING;

EID: 84926199486     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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