The effects of ad irritation on brand attitudes

Journal of Promotion Management

Volumn 11, Issue 2-3, 2006, Pages 37-48

  Chakrabarty, Subhra ^a,c   Yelkur, Rama ^a,b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

^c LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

Advertising; Attitude; Brand; Irritation

Indexed keywords

EID: 33745751257     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v11n02_04     Document Type: Review

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