Application of the extended VBN theory to understand consumers' decisions about green hotels

International Journal of Hospitality Management

Volumn 51, Issue , 2015, Pages 87-95

  Choi, Hyeyoon ^a   Jang, Jichul ^b   Kandampully, Jay ^c  

^a OHIO UNIVERSITY   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

^c OHIO STATE UNIVERSITY   (United States)

Author keywords

Consumers' decision making; Green consumers; Green trust; Lodging industry; Subjective norm; VBN theory

Indexed keywords

EID: 84941648068     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2015.08.004     Document Type: Article

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