Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory

Journal of Consumer Behaviour

Volumn 10, Issue 1, 2011, Pages 51-60

  Jansson, Johan ^a   Marell, Agneta ^a   Nordlund, Annika ^b  

^a UMEÅ UNIVERSITY   (Sweden)

^b UMEÅ UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79251493805     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.346     Document Type: Article

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