Designing a premium package: Some guidelines for designers and marketers

Design Journal

Volumn 17, Issue 4, 2014, Pages 583-605

  Mugge, Ruth ^a   Massink, Thomas ^b   Hultink, Erik Jan ^a   van den berg Weitzel, Lianne ^c  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b Ampelmann Operations   (Netherlands)

^c Claessens Cartils   (Netherlands)

Author keywords

Brand image; Packaging design; Premium perception

Indexed keywords

EID: 84939211649     PISSN: 14606925     EISSN: None     Source Type: Journal    
DOI: 10.2752/175630614X14056185480140     Document Type: Article

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