Supersize in one dimension, downsize in three dimensions: Effects of spatial dimensionality on size perceptions and preferences

Journal of Marketing Research

Volumn 46, Issue 6, 2009, Pages 739-753

  Chandon, Pierre ^a   Ordabayeva, Nailya ^b  

^a Department of Marketing ^*

^b INSEAD   (France)

Author keywords

Estimation; Food; Packaging; Psychophysics; Purchase quantity; Visual biases

Indexed keywords

EID: 73649134321     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.6.739     Document Type: Article

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