Uncovering “theories‐in‐use”: building luxury wine brands

European Journal of Marketing

Volumn 38, Issue 3-4, 2004, Pages 446-466

  Beverland, Michael ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Brand image; Brand names; Premier brands; Wines

Indexed keywords

EID: 15544384398     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410518648     Document Type: Article

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