The quality of price as a quality cue

Journal of Marketing Research

Volumn 42, Issue 4, 2005, Pages 401-405

  Rao, Akshay R ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28444481739     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.4.401     Document Type: Review

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