The 'real thing': Branding authenticity in the luxury wine trade

Journal of Business Research

Volumn 59, Issue 2, 2006, Pages 251-258

  Beverland, Michael ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Authenticity; Branding; Consumer behavior; Qualitative research

Indexed keywords

EID: 30344437590     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.04.007     Document Type: Article

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