The effect of multiple extrinsic cues on quality perceptions: A matter of consistency

Journal of Consumer Research

Volumn 32, Issue 1, 2005, Pages 146-153

  Miyazaki, Anthony D ^a   Grewal, Dhruv ^b   Goodstein, Ronald C ^c  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b BABSON COLLEGE   (United States)

^c GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22144473330     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/429606     Document Type: Article

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