The effect of a business-like personality on the perceived performance quality of products

International Journal of Design

Volumn 5, Issue 3, 2011, Pages 67-76

  Mugge, Ruth ^a  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Product design; Product perception; Product personality

Indexed keywords

EID: 84855739195     PISSN: 19913761     EISSN: 1994036X     Source Type: Journal    
DOI: None     Document Type: Article

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