An investigation of the processes by which product design and brand strength interact to determine initial affect and quality judgments

Journal of Consumer Psychology

Volumn 12, Issue 2, 2002, Pages 133-147

  Page, Christine ^a   Herr, Paul M ^b  

^a SKIDMORE COLLEGE   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038460055     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1202_06     Document Type: Article

References (71)

1. Aaker, David A. (1991). Managing brand equity. New York: Free Press.
2. Allport, Gordon W. (1935). Attitudes. In C. Murchison (Ed.), Handbook of Social Psychology (pp. 798-884). Worcester, MA: Clark University Press.
3. Anderson, Norman H. (1965). Averaging versus adding as a stimulus-combination rule in impression formation. Journal of Experimental Psychology, 70, 394-400.
4. AsiaWeek. (1998, September 4). Return of the iMac, AsiaWeek, 10.
5. Auto Week. (1998, November 16). New beetle, new owners: Zero to 60 on fresh flowers, 24-25.
6. Bagozzi, Richard P., & Burnkrant, Robert E. (1979). Attitude organization and the attitude-behavior relationship. Journal of Personality and Social Psychology, 37, 913-929.
7. Bagozzi, Richard P., & Burnkrant, Robert E. (1985). Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar. Journal of Personality and Social Psychology, 49, 47-57.
8. Berkowitz, Marvin. (1987). Product shape as a design innovation strategy. Journal of Product Innovation Management, 4, 274-283.
9. Bloch, Peter H. (1995, July). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59, 16-29.
10. Bloch, Peter H., Ridgway, Nancy M., & Sherrell, Daniel L. (1989, Winter). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17, 13-21.
11. Broniarczyk, Susan M., & Alba, Joseph W. (1994, May). The Importance of the brand in brand extension. Journal of Marketing Research, 31, 214-228.
12. Carpenter, Patricia A., & Just, Marcel A. (1975). Sentence comprehension: Psycholinguistic processing model of verification. Psychological Review, 82, 45-73.
13. Carpenter, Patricia A. (1976). Models of sentence verification and linguistic comprehension. Psychological Review, 83, 318-322.
14. Consumer Reports (1998, November). Beetlemania. 28-29.
15. Cox, Donald F. (1967). The sorting rule model of the consumer product evaluation process. In Donald Cox (Ed.), Risk taking and information handling in consumer behavior (pp. 324-369). Boston: Division of Research, Graduate School of Business Administration, Harvard University.
16. Dion, Karen, Berscheid, Ellen, & Walster, Elaine. (1972). What is beautiful is good. Journal of Personality and Social Psychology, 24, 295-290.
17. Dumaine, Brain. (1991, March 11). Design that sells and sells and Fortune, 86-94.
18. Eagly, Alice H., & Chaiken, Shelly. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich, Inc.
19. Ellis, Seth R. (1993). A psychometric investigation of a scale for the evaluation of the aesthetic element in consumer durable goods. Unpublished doctoral dissertation, University of Arizona, Arizona.
20. Fabrigar, Leandre R., & Petty, Richard E. (1999). The role of the affective and cognitive bases of attitudes in susceptibility to affectively and cognitively based persuasion. Personality and Social Psychology Bulletin, 25, 363-381.
21. Farquhar, Peter H. (1989). Managing brand equity. Marketing Research, 1, 24-33.
22. Fazio, Russell H. (1986). How do attitudes guide behavior? In Richard M. Sorrentino and E. Troy Higgins (Eds.), Handbook of motivation and cognition: Foundation of social behavior (204-243). New York: Guilford.
23. Fazio, Russell H. (1990). A practical guide to the use of response latency in social psychological research. In C. Hendrick & M. S. Clark (Eds.), Research methods in personality and social psychology (pp. 74-97). Newbury, CA: Sage.
24. Fazio, Russell H.(1991). Multiple processes by which attitudes guide behavior: The mode model as an integrative framework. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 23, pp 75-109), New York: Academic.
25. Fazio, Russell H., Lenn, Tracy M. & Effrein, Edward A. (1984). Spontaneous attitude formation. Social Cognition, 2(3) 217-234.
26. Feldman, Jack M., & Lynch, John G. (1988, August). Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. Journal of Applied Psychology, 73, 421-35.
27. Fishbein, Martin, & Ajzen, Icek. (1975). Belief, attitude, intention, and behavior. Reading, MA: Addison-Wesley.
28. Fiske, Susan T., & Pavelchak, M. A. (1986). Category-based versus piece-meal-based affective responses: Developments in schema-triggered affect. Handbook of motivation and cognition: Foundations of social behavior (pp. 167-203), New York: Guilford.
29. Freund Tallie., Kruglanski, Arie W., & Shpitzajen, Avivit. (1985). The freezing and unfreezing of impressional primacy: Effects of the need for structure and the fear of invalidity. Personality and Social Psychology Bulletin, 4, 479-487.
30. Garbarino, Ellen. C., & Edell, Julie A. (1997, September). Cognitive effort, affect, and choice. Journal of Consumer Research, 24, 147-158.
31. Henry, Ed (1998).Going buggy over the new beetle. Kiplinger's, 52(6), 129-133.
32. Herr, Paul M., Farquhar, Peter H., & Fazio, Russell. H. (1993). Using dominance measures to evaluate brand extensions (Rep. No. 93-120). Cambridge, MA: Marketing Science Institute.
33. Herr, Paul M., Farquar, Peter H., & Fazio, Russell H. (1996). Impact of dominance and relatedness on brand extensions. Journal of Consumer Psychology, 5(2), 135-159.
34. Holbrook, Morris B., & Zirlin, Roben B. (1985). Artistic creation, artworks, and aesthetica appreciation. Advances in Non-Profit Marketing, 1, 1-54.
35. Jordan, Nehemiah. (1965). The "asymmetry" of "liking" and "disliking": A Phenomenon meriting further reflection and research. Public Opinion Quarterly, 29, 315-322.
36. Kardes, Frank R. (1986, June). Effects of initial product judgments on subsequent memory-based judgments. Journal of Consumer Research, 13, 1-11.
37. Kotler, Philip, & Rath, G. Alexander. (1984). Design - a powerful but neglected tool. Journal of Business Strategy, 5, 25-30.
38. Kruglanski, Arie. W., & Freund, Tallie. (1983). The freezing and unfreezing of lay inferences: Effects on impressional primacy, ethnic stereotyping, and numerical anchoring. Journal of Experimental and Social Psychology, 19, 448-468.
39. Kruglanski Arie. W., & Webster, Donna M. (1996). Motivated closing of the mind: "Seizing" and "Freezing". Psychological Review, 103, 263-283.
40. Lee, Honjoon, Herr, Paul M., Kardes, Frank. R., & Kim, Chankon. (1999). Motivated search: Effects of choice accountability, issue involvement, and prior knowledge on information acquisition and use. Journal of Business Research, 45, 75-88.
41. Loewenstein, George. F. (1996). Out of control: Visceral influences on behavior. Organizational Behavior and Human Decision Processes, 65, 272-292.
42. Lynch, John G.,& Srull, T. K. (1982). "Memory and attentional factors in consumer choice: Concepts and research methods. Journal of Consumer Research, 9, 18-37.
43. Maheswaran, Durairaj, Mackie, Diane M., & Chaiken, Shelly. (1992). Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments. Journal of Consumer Psychology, 1, 317-336.
44. Mitchell, Russ. (1999, January 18). Maximizing iMacs. U.S. News & World Report, 43-45.
45. Nussbaum, Brace, (1988, April 11). Smart design. Business Week, 102-117.
46. Nussbaum, Bruce. (1993, June 7). Hot products. Business Week, 54-57.
47. Nussbaum, Bruce. (1997, June 2). Winners. Business Week, 92-95
48. Oakley, Mark. (1990). Design and design management. In Mark Oakley (Ed.), Design management: A handbook of issues and methods (pp. 3-14), Cambridge, MA: Basil Blackwell Inc.
49. Olenick, Doug. (1998, July 27). Low-cost iMac expected to attract consumers previously reluctant to upgrade - system welcome on sales floor. Computer Retail Week, 31.
50. Parsons, Leonard J. (1989). Product design. In W. Henry, M. Menasco, & H. Takada (Eds.), New product development and testing (pp. 51-76). Lexington, MA: Lexington Books. Economics, 70, 507-536.
51. Parsons, Leonard J. (1989). Product design. In W. Henry, M. Menasco, & H. Takada (Eds.), New product development and testing (pp. 51-76). Lexington, MA: Lexington Books. Economics, 70, 507-536.
52. Richarden, Paul. S., Dick, Alan. S., & Jain, Arun K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58, 28-36.
53. Rodin, Miriam. J. (1978). Liking and disliking: Sketch of an alternative view. Personality and Social Psychology Bulletin, 4(3), 473-478.
54. Russell, Bob., & Novosedlik Will. (1998, May). Design matters: New iMac apotheosis of lateral thinking. Strategy, 25, 22-23.
55. Sanbonmatsu, David M., & Fazio, Russell H. (1990). The role of attitudes in memory-based decision making. Journal of Personality and Social Psychology, 59, 614-622.
56. Schmitt, Bernd, & Simonson, Alex. (1997). Marketing Aesthetics. New York: The Free Press.
57. Shiv, Baba, & Fedorikhin, Alexander. (1999, December). Heart and mind in conflict: The interplay of affect and cognition in consumer decision making. Journal of Consumer Research, 26, 278-292.
58. Silvius, Susan. (1998, December). iMac vs. pentium: No points for good looks. PC World, 74-75.
59. Strategy. (1999). Beetle drives sales with aggressive launch. March 29, 19-20.
60. Sujan, Mita. (1985). Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research, 12, 31-46.
61. Ulrich, Karl T., & Eppinger, Steven D. (1995). Product design and development. New York: McGraw-Hill.
62. Veryzer, Robert W., Jr. (1993). Aesthetic responses and the influence of design principles on product preferences. In L. McAllister & M. Rothschild (Eds.), Advances in consumer research (Vol. 20, pp. 224-231), Provo, UT: Association for Consumer Research.
63. Veryzer, Robert W., Jr. (1995). The place of product design and aesthetics in consumer research. In F. R. Kardes & M. Sujan (Eds.), Advances in consumer research (Vol. 22, pp. 641-645), Provo, UT: Association for Consumer Research.
64. Veryzer, Robert W., Jr., & Hutchinson, J. W. (1998). The influence of unity and prototypicality on aesthetic responses to new product designs. Journal of Consumer Research, 24(4), 374-394.
65. Vlasic, Bill. (1998, May 25). Bug-Eyed over the new beetle. Business Week, 88.
66. Walker, Stuart. (1995). The environment, product aesthetics and surface. Design Issues, 11'(3), 15-27.
67. Wildstrom, Stephen. (1998, September 7). Is Apple's iMac for you? Business Week, 18.
68. Yamamoto, Mel, & Lambert, David R. (1994). The impact of product aesthetics on the evaluation of industrial products. Journal of Product Innovation Management, 11, 309-324.
69. Zajonc, Robert B. (1980). Feeling and thinking: Preferences need no inferences. American Psychologist, 35, 151-175.
70. Zajonc, Robert B. (1984). On the Primacy of Affect. American Psychologist, 39, 117-123.
71. Zajonc, Robert B., & Markus, Hazel. (1982). Affective and Cognitive Factors in Preferences. Journal of Consumer Research, 9, 123-131.