Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes

Food Quality and Preference

Volumn 24, Issue 1, 2012, Pages 162-170

  Rebollar, Rubén ^a   Lidón, Iván ^a   Serrano, Ana ^a   Martín, Javier ^b   Fernández, María J ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Chewing gum; Colour; Consumer expectation; Format; Packaging

Indexed keywords

EID: 83855165210     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2011.10.011     Document Type: Article

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