The role of organizational learning in stakeholder marketing

Journal of the Academy of Marketing Science

Volumn 43, Issue 4, 2015, Pages 429-452

  Mena, Jeannette A ^a   Chabowski, Brian R ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b UNIVERSITY OF TULSA   (United States)

Author keywords

Imitation; Innovation; Organizational learning; Performance; Stakeholder marketing

Indexed keywords

EID: 84930866495     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0442-9     Document Type: Article

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