Vicarious learning in new product introductions in the early years of a converging market

Management Science

Volumn 53, Issue 1, 2007, Pages 16-28

  Srinivasan, Raji ^a   Haunschild, Pamela ^a   Grewal, Rajdeep ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Bayesian estimation; Converging markets; Count models; New product introductions; Technology frontier; Vicarious learning

Indexed keywords

BAYESIAN ESTIMATION; CONVERGING MARKETS; COUNT MODELS; NEW PRODUCT INTRODUCTIONS; TECHNOLOGY FRONTIER; VICARIOUS LEARNING;

COMPETITIVE INTELLIGENCE; LEARNING SYSTEMS; MARKETING; PRODUCT DEVELOPMENT; STATISTICAL METHODS; STRATEGIC PLANNING;

INDUSTRIAL MANAGEMENT;

EID: 33847045248     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0608     Document Type: Article

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