The power of triple contexts on customer-based brand performance-a comparative study of baidu and google from chinese netizens' perspective

International Business Review

Volumn 24, Issue 1, 2015, Pages 11-22

  Yang, Deli ^a   Sonmez, Mahmut Maho ^b   Li, Qinghai ^c   Duan, Yibing ^d  

^a TRINITY UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^c TONGJI UNIVERSITY   (China)

^d Chinese Academy of Science   (China)

Author keywords

Baidu; Comparative study; Corporate brand performance; Customer based brand performance; Google; Netizens; Search engine industry; Triple contexts

Indexed keywords

EID: 84922669120     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2014.05.004     Document Type: Article

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