Consumer Learning, Brand Loyalty, and Competition

Marketing Science

Volumn 23, Issue 1, 2004, Pages

  Villas Boas, J Miguel ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Brand loyalty; Consumer learning; Dynamic competition; Experience goods; Forward looking consumers; Forward looking firms; Lifetime value of customers

Indexed keywords

EID: 2142721036     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0044     Document Type: Article

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