Interactions between organisational cultures and corporate brands

Journal of Product and Brand Management

Volumn 17, Issue 1, 2008, Pages 13-24

  de Chernatony, Leslie ^a   Cottam, Susan ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Brands; Financial services; Organizational culture

Indexed keywords

EID: 40749103818     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810856477     Document Type: Article

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