A temporal analysis of behavioural brand loyalty among urban Chinese consumers

Journal of Marketing Management

Volumn 26, Issue 9-10, 2010, Pages 921-942

  Uncles, Mark D ^a   Wang, Chao Richard ^a   Kwok, Simon ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Behavioural loyalty; Brand purchasing; Declining loyalty; Longitudinal study; NBD Dirichlet model; Temporal invariance analysis; Urban Chinese consumers

Indexed keywords

EID: 76949091279     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903441454     Document Type: Article

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