Integrated branding with mergers and acquisitions

Journal of Brand Management

Volumn 19, Issue 5, 2012, Pages 438-456

  Yang, Deli ^a   Davis, Danny A ^b   Robertson, Kim R ^c  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

^c Department of Marketing ^*  (United States)

Author keywords

backward branding; brand merger integration; forward branding; integrated branding; M A; merger integration

Indexed keywords

EID: 84857293033     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.52     Document Type: Article

References (36)

1. Amit, R. and Shoemaker, P. J. H. (1993) Strategic assets and organizational rent. Strategic Management Journal 14 (1) : 33-46.
2. Andrade, G., Mitchell, M. and Stafford, E. (2001) New evidence and perspectives on mergers. Journal of Economic Perspectives 15 (2) : 103-120. (Pubitemid 33594764)
3. Ansoff, H. I. (1965) Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. New York: McGraw-Hill.
4. Argyris, C. and Schön, D. A. (1996) Organizational Learning II-Theory, Method and Practice. Reading, MA: Addison-Wesley.
5. Bahadir, S. C., Bharadwaj, G. and Srivastava, R. K. (2008) Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder? Journal of Marketing 72 (11) : 49-64.
6. Balmer, J. and Soenen, G. (1999) The acid test™ of corporate identity management. Journal of Marketing Management 15 (1-3) : 69-92.
7. Balmer, J. M. T. (2001) The three virtues and seven deadly sins of corporate brand management. Journal of General Management 27 (1) : 1-17. (Pubitemid 33331362)
8. Basu, K. (2006) Merging brands after mergers. California Management Review 48 (4) : 28-40. (Pubitemid 44342058)
9. Berry, J. W. (2003) Conceptual approaches to acculturation. In: K.M. Chun, P.B. Organista and G. Marín (eds.) Acculturation: Advances in Theory, Measurement and Applied Research. Washington DC: American Psychological Association, pp. 17-37.
10. Boone, A. L. and Mulherin, J. H. (2007) How are firms sold? The Journal of Finance 62 (2) : 847-875.
11. Bosch, J.- C. and Hirschey, M. (1989) The valuation effects of corporate name changes. Financial Management 18 (4) : 64-73.
12. Chandler, A. D. (1962) Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA: MIT Press.
13. Collins, J. and Porras, J. I. (2002) Built to Last: Successful Habits of Visionary Companies. New York: Harper Business Essentials.
14. Conner, K. R. (1991) A historical comparison of resource-based theory and five schools of thought within industrial organization economics: Do we have a new theory of the firm? Journal of Management 17 (1) : 121-154.
15. De Chernatony, L. (2001) From Brand Vision to Brand Evaluation. Oxford, UK: Butterworth & Heinemann.
16. Ettenson, R. and Knowles, J. (2006) Merging the brands and branding the merger. MIT Sloan Management Review 47 (4) : 39-49. (Pubitemid 44147024)
17. Ghoshal, S. and Barlett, C. A. (1999) A new manifesto for management. Sloan Management Review 40 (3) : 9-20.
18. Hatch, M. J. and Schultz, M. (2001) Bringing the corporation into corporate branding. European Journal of Marketing 37 (7/8) : 1041-1064.
19. Horsky, D. and Swyngedouw, P. (1987) Does it pay to change your company's name? A stock market perspective. Marketing Science 6 (Fall) : 320-334.
20. Hsu, L., Fournier, S. and Srinivasan, S. (2010) Brand Portfolio Strategy Effects on Firm Value and Risks. Working Paper, Boston University.
21. Karpoff, J. M. and Rankine, G. (1994) In search of a signaling effect: The wealth effects of corporate name changes. Journal of Banking & Finance 18 (6) : 1027-1045.
22. King, D. R., Dalton, D. R., Daily, C. M. and Covin, J. G. (2004) Meta-analyses of post-acquisition performance: Indications of unidentified moderators. Strategic Management Journal 25 (2) : 187-200.
23. Kottak, C. P. (2005) Windows on Humanity. New York: McGraw-Hill.
24. Kumar, S. and Blomqvist, K. H. (2004) Making brand equity a key factor in M & A decision-making. Strategy and Leadership 32 (2) : 20-27.
25. Mizik, N., Knowles, J. and Dinner, I. (2011) Value implications of corporate branding in mergers, social science research network, http://ssrn.com/abstract=1756368.
26. Nelsestuen, R. (2008) Brand preservation and its role in the success of mergers and acquisitions: A case study, TowerGroup.com.
27. Nonaka, I. and Takeuchi, H. (1995) The Knowledge- Creating Company. New York: Oxford University Press.
28. Penrose, E. (1959) The Theory of the Growth of the Firm. Oxford, UK: Oxford University Press.
29. Peteraf, M. A. (1993) The cornerstones of competitive advantage: A resource- based view. Strategic Management Journal 14 (3) : 179-191.
30. Porter, M. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
31. Schendel, D. (1996) Editor's introduction to the 1996 winter special issue: Knowledge and the firm. Strategic Management Journal 17 (Special Issue Winter) : 1-4.
32. Starkey, K. (1996) How Organizations Learn (edited). London: International Thomson Business Press.
33. Swystun, J. (2001) Northern exposure-Building brands in mergers & acquisitions, www.Interbrand.com/.
34. Weigelt, K. and Camerer, C. (1988) Reputation and corporate strategy: A review of recent theory and applications. Strategic Management Journal 9 (5) : 443-354.
35. Wernerfelt, B. (1984) A resource-based view of the firm. Strategic Management Journal 5 (2) : 171-180.
36. Yin, R. K. (2003) Case Study Research: Design and Methods. London: Sage Publications.