Achieving superior financial performance in China: Differentiation, cost leadership, or both?

Journal of International Marketing

Volumn 16, Issue 3, 2008, Pages 1-22

  Li, Caroline Bingxin ^a   Li, Julie Juan ^b  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

China; Cost leadership strategy; Differentiation strategy; Dual strategy; Emerging economies

Indexed keywords

EID: 53349120204     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.3.1     Document Type: Article

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