The impact of age in the generation of satisfaction and WOM in mobile shopping

Journal of Retailing and Consumer Services

Volumn 23, Issue , 2015, Pages 1-8

  San Martín, Sonia ^a   Prodanova, Jana ^a   Jiménez, Nadia ^a  

^a UNIVERSITY OF BURGOS   (Spain)

Author keywords

Age; Entertainment; M shopping; Satisfaction; Subjective norms; WOM

Indexed keywords

AGE STRUCTURE; MARKETING; MOBILE COMMUNICATION; SHOPPING ACTIVITY; TRADE AND COMMERCE;

SPAIN;

EID: 84922070103     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2014.11.001     Document Type: Article

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