What factors influence online brand trust: Evidence from online tickets buyers in Malaysia

Journal of Theoretical and Applied Electronic Commerce Research

Volumn 5, Issue 3, 2010, Pages 78-89

  Alam, Syed Shah ^a   Yasin, Norjaya Mohd ^a  

^a UNIVERSITI KEBANGSAAN MALAYSIA   (Malaysia)

Author keywords

Malaysian internet users; Online brand trust; Online experience; Quality information and brand reputation; Security privacy; Word of mouth

Indexed keywords

EID: 79955787435     PISSN: None     EISSN: 07181876     Source Type: Journal    
DOI: 10.4067/S0718-18762010000300008     Document Type: Article

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