Personal global connectivity and consumer behavior: A study in Shanghai

Journal of International Consumer Marketing

Volumn 19, Issue 3, 2007, Pages 103-119

  Sun, Jiaming ^a   Wang, Xun ^b  

^a TEXAS A AND M UNIVERSITY COMMERCE   (United States)

^b UNIVERSITY OF WISCONSIN PARKSIDE   (United States)

Author keywords

Consumer behavior; Globalization; International marketing; Structural equation modeling

Indexed keywords

EID: 34249067392     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n03_06     Document Type: Article

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