Are US consumers ready to adopt mobile technology for fashion goods?: An integrated theoretical approach

Journal of Fashion Marketing and Management

Volumn 13, Issue 2, 2009, Pages 215-230

  Kim, Jihyun ^a   Ma, Yoon Jin ^b   Park, Jihye ^c  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

^c Hankuk University of Foreign Studies   (South Korea)

Author keywords

Consumer behaviour; Fashion industry; Mobile communication systems; United States of America

Indexed keywords

CLOTHING INDUSTRY; COMMUNICATION; COMPUTER SIMULATION; FASHION; MARKETING; TECHNOLOGY; TRADE;

EID: 67949106578     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910957725     Document Type: Article

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