Sustainable export marketing strategy fit and performance

Journal of International Marketing

Volumn 22, Issue 4, 2014, Pages 44-66

  Zeriti, Athina ^a   Robson, Matthew J ^b   Spyropoulou, Stavroula ^b   Leonidou, Constantinos N ^c  

^a DURHAM UNIVERSITY   (United Kingdom)

^b Department of Marketing ^*  (United States)

^c UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Contingency theory; Export performance; Marketing strategy; Strategic fit; Sustainability

Indexed keywords

EID: 84922015730     PISSN: 1069031X     EISSN: 15477215     Source Type: Journal    
DOI: 10.1509/jim.14.0063     Document Type: Article

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