Corporate environmentalism strategy in the Spanish consumer product sector: A typology of firms

Business Strategy and the Environment

Volumn 17, Issue 6, 2008, Pages 350-368

  Buil Carrasco, Isabel ^a   Fraj Andrés, Elena ^a   Matute Vallejo, Jorge ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

'Corporate environmentalism'; Cluster analysis; Corporate and environmental marketing strategies; Environmental firm types

Indexed keywords

CLUSTER ANALYSIS; CORPORATE STRATEGY; ENVIRONMENTAL ECONOMICS; ENVIRONMENTAL PROTECTION; ENVIRONMENTALISM;

EID: 57749173392     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.552     Document Type: Article

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