Toward sustainability: Public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world

Journal of International Marketing

Volumn 22, Issue 2, 2014, Pages 1-20

  Varadarajan, Rajan ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Base of the pyramid markets; Demarketing; Global social innovations; Public goods; Sustainability

Indexed keywords

EID: 84922014243     PISSN: 1069031X     EISSN: 15477215     Source Type: Journal    
DOI: 10.1509/jim.13.0158     Document Type: Article

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