Export product strategy fit and performance: An empirical investigation

Journal of International Marketing

Volumn 17, Issue 4, 2009, Pages 1-23

  Hultman, Magnus ^a   Robson, Matthew J ^a   Katsikeas, Constantine S ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Contingency theory; Exporting; Performance; Product adaptation; Strategic fit

Indexed keywords

EID: 73349086192     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.17.4.1     Document Type: Article

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