Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science

Volumn 40, Issue 2, 2012, Pages 271-289

  Morgan, Neil A ^a   Katsikeas, Constantine S ^b   Vorhies, Douglas W ^c  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF LEEDS   (United Kingdom)

^c UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Export venture performance; Exporting; International marketing; Marketing capabilities; Marketing strategy implementation

Indexed keywords

EID: 84857062618     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0275-0     Document Type: Article

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