International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets

Journal of International Marketing

Volumn 11, Issue 3, 2003, Pages 48-82

  Chung, Henry F L ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542711570     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.3.48.20156     Document Type: Article

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