Planned marketing adaptation and multinationals' choices between acquisitions and greenfields

Journal of International Marketing

Volumn 22, Issue 2, 2014, Pages 68-88

  Slangen, Arjen H L ^a   Dikova, Desislava ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Acquisitions; Establishment mode choice; Greenfields; Planned marketing adaptation

Indexed keywords

EID: 85015512402     PISSN: 1069031X     EISSN: 15477215     Source Type: Journal    
DOI: 10.1509/jim.13.0115     Document Type: Article

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