Choosing options for products: The effects of mixed bundling on consumers' inferences and choices

Journal of the Academy of Marketing Science

Volumn 36, Issue 3, 2008, Pages 423-433

  Hamilton, Rebecca W ^a   Koukova, Nevena T ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b LEHIGH UNIVERSITY   (United States)

Author keywords

Consumer choice process; Inference making; Mixed bundling

Indexed keywords

EID: 48849104632     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0083-8     Document Type: Article

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