Consumer preference for product bundles: The role of reduced search costs

Journal of the Academy of Marketing Science

Volumn 34, Issue 4, 2006, Pages 506-513

  Harris, Judy ^a   Blair, Edward A ^b  

^a TOWSON UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Bundling; Consumer choice; Information processing; Need for cognition; Perceived value; Product bundles; Search costs

Indexed keywords

EID: 33748455498     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070306288405     Document Type: Review

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