The effect of partitions on controlling consumption

Journal of Marketing Research

Volumn 45, Issue 6, 2008, Pages 665-675

  Cheema, Amar ^a   Soman, Dilip ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

Attention; Consumption; Guilt; Partitions; Self control

Indexed keywords

EID: 58149267665     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.6.665     Document Type: Article

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