A model for detecting customer level intentions to purchase in B2C websites using TOPSIS and fuzzy logic rule-based system

Arabian Journal for Science and Engineering

Volumn 39, Issue 3, 2012, Pages 1907-1922

  Nilashi, Mehrbakhsh ^a   Ibrahim, Othman Bin ^a  

^a UNIVERSITI TEKNOLOGI MALAYSIA   (Malaysia)

Author keywords

B2C; Fuzzy inferences system; Product factor; Purchase intention; Shopping factor; Technology factor; TOPSIS

Indexed keywords

EID: 84919833420     PISSN: 2193567X     EISSN: 21914281     Source Type: Journal    
DOI: 10.1007/s13369-013-0902-9     Document Type: Article

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