Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in internet shopping

Fuzzy Economic Review

Volumn 9, Issue 2, 2004, Pages 3-26

  Casillas, J ^a   Martinez Lopez F J ^a   Martinez F J ^a  

^a NONE

Author keywords

Consumer behaviour; Fuzzy association rules; Knowledge discovery; Marketing modelling; Model estimation; Structural equation modelling

Indexed keywords

EID: 34250745510     PISSN: 11360593     EISSN: None     Source Type: Journal    
DOI: 10.25102/fer.2004.02.01     Document Type: Review

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