Multi-channel shopping: Understanding what drives channel choice

Journal of Consumer Marketing

Volumn 19, Issue 1, 2002, Pages 42-53

  Schoenbachler, Denise D ^a   Gordon, Geoffrey L ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Internet; Retail trade; Shopping

Indexed keywords

EID: 0442318879     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210414943     Document Type: Review

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