Commentary Bridging the divide

European Journal of Marketing

Volumn 35, Issue 1-2, 2001, Pages 24-27

  Baker, Michael J ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Management education; Marketing research; Marketing theory

Indexed keywords

EID: 18844454671     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110363256     Document Type: Note

References (0)