Sophistication in research in marketing

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 155-165

  Lehmann, Donald R ^a   McAlister, Leigh ^b   Staelin, Richard ^c  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Communication; Priorities; Relevance; Rigor

Indexed keywords

EID: 79959345324     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.155     Document Type: Article

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