The word-of-mouth phenomenon in the social media era

International Journal of Market Research

Volumn 56, Issue 5, 2014, Pages 631-654

  Barreto, Ana Margarida ^a  

^a UNIVERSIDADE NOVA DE LISBOA   (Portugal)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84907287951     PISSN: 14707853     EISSN: 25152173     Source Type: Journal    
DOI: 10.2501/IJMR-2014-043     Document Type: Article

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