Product usage and firm-generated word of mouth: Some results from FMCG product trials

International Journal of Market Research

Volumn 52, Issue 4, 2010, Pages 459-482

  Samson, Alain ^a  

^a LONDON SCHOOL OF ECONOMICS   (United Kingdom)

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[No Author keywords available]

Indexed keywords

EID: 77957339577     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785309201405     Document Type: Article

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