Adapting to "word of mouse"

Business Horizons

Volumn 45, Issue 4, 2002, Pages 21-25

  Gelb, Betsy D ^a   Sundaram, Suresh ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036070118     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(02)00222-7     Document Type: Article

References (6)

1. The market maven: A diffuser of marketplace information
2. Buzz marketing
3. Faking it
4. Incognito spinmeisters battle online critics
5. The researcher
6. Word of mouse