The Mannmaven: An agent for diffusing market information

Journal of Marketing Communications

Volumn 7, Issue 4, 2001, Pages 195-212

  Wiedmann, Klaus Peter ^a   Walsh, Gianfranco ^a   Mitchell, Vincent Wayne ^b  

^a LEIBNIZ UNIVERSITY HANNOVER   (Germany)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Gender Differences In Decision Making; Male Market Mavens; Word OF MOUTH Communication

Indexed keywords

EID: 0011178720     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260127413     Document Type: Article

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