Misrepresentation in the consumer context

Journal of Consumer Psychology

Volumn 12, Issue 2, 2002, Pages 69-79

  Sengupta, Jaideep ^a   Dahl, Darren W ^b   Gorn, Gerald J ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF MANITOBA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038120896     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276602760078613     Document Type: Article

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