The effects of moving animation on recall, hedonic and utilitarian perceptions, and attitude

IEEE Transactions on Engineering Management

Volumn 56, Issue 3, 2009, Pages 468-477

  Lai, Yee Lin ^a   Kuan, Kevin K Y ^b   Hui, Kai Lung ^c   Liu, Na ^d  

^a AGENCY FOR SCIENCE   (Singapore)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^d NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Attitude; Hedonic; Moving animation; Recall; Utilitarian; Web design

Indexed keywords

ATTITUDE; HEDONIC; MOVING ANIMATION; RECALL; UTILITARIAN; WEB DESIGN;

INTERNET; SEARCH ENGINES; WEBSITES;

ANIMATION;

EID: 68249143301     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2009.2023454     Document Type: Article

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